Developing creative strategies across all product updates and launches.
Additionally, I created and presented New Product Information (NPI) keynotes to both internal and external teams in Australia, New Zealand, Singapore, Thailand, and Indonesia, translating complex information into actionable insights.
The Matrix
Leading the direction and updates of creative assets for Channel Retail Partnerships.
Channel Updates
My role involved traveling to Apple's global workshops in Cupertino, where I collaborated with cross-functional teams to create roadmaps, localize content, and execute projects within tight timelines and high-pressure settings. I developed print and digital marketing materials for a total of 21 countries, including 19 in Southeast Asia, in three languages: Australian English, Thai, and Indonesian.
Localizing Content
I was responsible for launching Apple products and supporting assets in the Channel across Australia, New Zealand, and Southeast Asia.
Product Launches, Apple
