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Always a good read with Nelson's! 

Nelson Readers

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Product Design

MyEyeDr., a vision health company in Goldman Sachs' portfolio, is where I collaborated closely with founder and CEO Sue Downes to develop a new line of eyewear products and accessories. Together, we transformed her innovative idea into a profitable venture, now available at 850 retail locations and online.

 

My responsibilities included developing the creative concept, designing logos, packaging, and displays. I also served as the art director for photo and video shoots, designed signage, and created emails.

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