Selecting the right substrate was essential; it needed to be engaging, eye-catching, and consistent with the movie's themes. Our creative strategy diverged on this project, as the digital art direction was adjusted to align with exclusive product partnerships.
Production
Bloomingdale's partnered with Netflix and Shondaland to celebrate the return of one of the season's most anticipated pop culture events: Bridgerton.
I collaborated with various teams, including fashion, merchandising, project planners, copywriters, production vendors, and site merchandising, to create assets for digital, print, visual merchandising, and marketing, effectively bringing this unique experience from concept to execution.
Bridgerton + Netflix
Bloomingdale's has teamed up with Warner Bros for the movie "Space Jam: A New Legacy" to launch the "It's Game Time" pop-up shop. This event also features an exclusive collaboration with renowned street pop artist Mr. Brainwash, celebrating his love for basketball, music, and art.
Space Jam
Cozy up for an outdoor adventure with trends inspired by the great outdoors. Our Fall carousel, "HAPPY CAMPERS," featuring Curator Rocky Barnes. The pop-up serves as a source of discovery for functional and stylish items that will prepare shoppers for their next getaway, whether it's a big trip or a small escape.
Happy Campers
The Carousel at Bloomingdale's is dedicated to offering exciting, guest-curated brand experiences for customers. The shop showcases unique product themes, brought to life through digital marketing campaigns and immersive in-store activations and events. My team managed both the online and in-store experiences, overseeing everything from concept development to execution.
Role: Art Director, Visual and Graphic Designer, Production Sourcing
Experiential
