Social Engagement
Collaborate cross functionally with Eye Doctors, Integrated and Digital marketing leads, in developing engaging, educational, and promotional creative across organic social media channles.
Vision is Everything
Digital campaign introducing MyEyeDr. as the preferred choice for vision wellness, offering exceptional eye care, insurance expertise, and all the eyewear brands you love!
Role: Art Director and Designer
MyEyeDr. has become the fastest-growing eye care provider in the nation, with over 1,000 locations across the USA. After being acquired by Goldman Sachs, I was brought on board to strategically develop new creative content and revitalize the brand's identity.
The CEO, Sue Downes, has emphasized upholding our medical values while fostering a professional environment.
My focus is on creating content that aligns with our digital marketing strategies and objectives. This includes providing art direction and design for both paid and organic media, CRM emails, and the recently launched e-commerce site, as well as managing photo and video shoots.
Vision Health & Eyewear
